Sponsorship Opportunities: Fashion Minute Film Festival & 99.5 RODEO at New York Fashion Week
When country meets couture, magic happens. And this February, we're creating that magic in the heart of Manhattan during New York Fashion Week with the launch of the Fashion Minute Film Festival in partnership with 99.5 RODEO.
This isn't just another fashion event : it's a cultural collision that's redefining how we think about style, storytelling, and authentic brand connection. For forward-thinking advertisers, this represents the most exciting sponsorship opportunity of 2025, offering unprecedented access to both the high-fashion elite and the passionate country music community.
Where Two Worlds Collide
Picture this: the most influential week in fashion, amplified by the authentic voice of country music's fastest-growing style station. 99.5 RODEO, Nashville's premier fashion and lifestyle destination, brings its massive following to the epicenter of global fashion influence.
The Fashion Minute Film Festival celebrates the intersection of fashion and storytelling through short-form cinema : and we're launching it at the most prestigious fashion event in the world. This unique positioning creates an unparalleled opportunity for brands to connect with both demographics in ways that feel organic, exciting, and culturally significant.
Premium Partnership Opportunities
Presenting Sponsor Package
Step into the spotlight as the official presenting partner of this groundbreaking event. Your brand becomes synonymous with innovation, style, and cultural bridge-building. This top-tier sponsorship includes:
- Exclusive naming rights to key festival events and screenings
- Prime placement across all marketing materials and digital campaigns
- VIP hospitality suite access throughout Fashion Week
- Custom on-air integration across 99.5 RODEO's programming
- Dedicated social media content creation and amplification
- Direct access to fashion industry insiders and country music tastemakers
Runway Radio Sponsor
Own the airwaves during fashion's biggest week. This package transforms your brand into the soundtrack of style:
- Live broadcast sponsorship from our Fashion Week headquarters
- Custom morning show segments featuring your brand story
- Exclusive backstage access and talent meet-and-greets
- Social media takeover opportunities with festival attendees
- Limited-edition branded merchandise distribution
- Co-branded billboard presence across key NYC locations
Style Storyteller Partnership
Connect with the creative community through authentic content partnerships:
- Sponsored filmmaker spotlights and behind-the-scenes content
- Brand integration within selected film festival submissions
- Exclusive documentary-style content creation featuring your products
- Influencer partnerships with fashion and country music personalities
- Custom podcast series development and distribution
- Year-round content licensing and repurposing rights
The Audience You've Been Searching For
This isn't your typical fashion week crowd : it's something entirely new. We're bringing together:
Fashion Industry Professionals : Buyers, editors, stylists, and influencers who shape global style trends and have significant purchasing power.
Country Music Enthusiasts : A demographic with exceptional brand loyalty and above-average disposable income, particularly in fashion and lifestyle categories.
Cultural Tastemakers : Content creators, filmmakers, and media personalities who amplify brand messages across multiple platforms and communities.
Luxury Consumers : High-net-worth individuals who attend Fashion Week events and actively seek authentic brand experiences.
This convergence creates a marketing environment where your brand message reaches decision-makers, influencers, and passionate consumers simultaneously : a rare trifecta in today's fragmented media landscape.
Activation Opportunities That Drive Results
On-Site Brand Experiences
Transform our Fashion Week headquarters into your brand's personal showcase:
- Custom installation spaces designed around your products
- Interactive experiences that blend fashion and music
- Product sampling and exclusive previews for VIP attendees
- Live streaming opportunities for social media amplification
- Professional photography and videography for year-round use
Digital Integration Strategies
Extend your reach far beyond the week itself:
- Real-time social media coverage across 99.5 RODEO's platforms
- Custom hashtag campaigns and user-generated content drives
- Live podcast recordings featuring your brand representatives
- Exclusive behind-the-scenes video content creation
- Influencer collaboration coordination and management
- SEO-optimized blog content and press coverage
Hospitality and Entertainment
Create unforgettable experiences that build lasting business relationships:
- Exclusive access to invite-only screenings and events
- VIP viewing areas for runway shows and fashion presentations
- Custom entertainment programming featuring country music artists
- Networking receptions designed around your brand messaging
- Luxury transportation and accommodation coordination
- Personal shopping experiences with fashion industry insiders
Why This Partnership Changes Everything
The traditional fashion advertising playbook is broken. Consumers : particularly the next generation of luxury buyers : crave authenticity over aspiration. They want brands that understand their multifaceted interests, their love for both high fashion and heartfelt music, their desire for experiences over mere products.
By partnering with the Fashion Minute Film Festival and 99.5 RODEO, your brand taps into this cultural shift. You're not just advertising; you're participating in a movement that celebrates the beautiful complexity of modern American style.
This partnership positions your brand as culturally savvy, demographically aware, and genuinely innovative. In a world where fashion week sponsorships often feel repetitive and predictable, this collaboration stands out as refreshingly different and meaningfully engaging.
The Long-Term Value Proposition
Fashion Week is just the beginning. This partnership creates content, connections, and brand associations that extend throughout the year:
- Content Library Development : Professional video, audio, and photographic assets for ongoing marketing use
- Relationship Building : Direct connections with fashion and music industry professionals who become ongoing brand advocates
- Cultural Positioning : Association with innovation and cultural bridge-building that enhances brand perception
- Data and Insights : Detailed analytics and audience insights that inform future marketing strategies
- Ongoing Partnership Opportunities : Year-round collaboration possibilities across 99.5 RODEO's programming and events
Investment Levels and Custom Solutions
We understand that every brand has unique objectives and budget considerations. Our sponsorship packages range from $25,000 for targeted digital integration to $250,000+ for comprehensive presenting partnerships.
More importantly, we excel at creating custom solutions that align perfectly with your marketing goals, brand personality, and audience priorities. Whether you're launching a new product line, expanding into new demographics, or strengthening existing customer relationships, we'll design a partnership that delivers measurable results.
Your Next Step
The most successful brands in fashion and lifestyle understand that authentic connection trumps broad reach. They know that engaged audiences drive better results than massive, passive viewership. They recognize that cultural relevance creates lasting brand value in ways that traditional advertising simply cannot match.
The Fashion Minute Film Festival launch represents a once-in-a-lifetime opportunity to be part of something genuinely groundbreaking. To associate your brand with innovation, authenticity, and cultural bridge-building at the exact moment when these values matter most to consumers.
Don't let this opportunity walk down the runway without you.
Ready to join the revolution? Contact our partnership team at Ozark Star Media at (813) 398-5000 to discuss custom sponsorship opportunities. Let's create something beautiful together : something that honors both the sophistication of high fashion and the authenticity of country music, while positioning your brand at the forefront of cultural innovation.
Because when country meets couture, everybody wins. Especially your brand.